Now a days DSLR became a very popular for the casual and homely use. Before 3-4 years the DSLR camera is used only by the professional and for studio purpose. The price for the camera is also not that much affordable by the normal people. The rich people also not ready to buy the camera because they are not much aware about the camera before. They thought that its only for professionals and they used to buy the small compact or bridge camera.
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Mostly this kind of casual users choose the camera like Nikon D3100,D3200,D5100,D5200, D7000 or the latest D7100. And also they choose Canon 1100D,550D,600D,650D or the latest 700D. Once the Nikon D90 and the Canon 550D was the most popular.
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Someone like Canon brand and some one likes Nikon brand. As per my sujjesion dont look for the brand name. Just pay for the features and quality. As per the experts opinion Nikon gives a natural picrure while the Canon produces a brightened picture.